Write it
Drafts the message in your words, so the first line already exists.
Started
Tell it the thing you are putting off. Get one tiny first step. Spend two minutes on it with Sam beside you. Then you can stop.
Not in the store yet
Free to download.
See it run
A task you have been putting off turns into one small first step, and two minutes with Sam.
Starting is the expensive part. The first two minutes cost more than the next two hours.
You know exactly what it is. The email to the landlord. It has a name and a tab.
You open the laptop. Then the fridge. Then the laptop.
You make a plan with colors in it. The plan is for tomorrow. Tomorrow has a lot of plans in it.
Still the same email. Nothing is wrong with you. The first move just costs more than it looks.
Try it
Write something you have been putting off. Sam hands back one step small enough for two minutes.
Sam is thinking.
Sam says
Your text goes to the AI service that writes the step. It is not stored. Read the privacy policy
How it works
Write the thing you are putting off, the way you would say it. Reply to my landlord. Taxes. That text.
Started turns it into a first move small enough to feel almost silly. Open the email. Write one line.
A ring, an end time, and Sam beside you. When it ends you can stop, or take two more.
TodayThe box is the first thing you see. Type it, or say it.
First stepOne step, with its minutes. Too big? Make it smaller. It always works.
SessionThe step stays above the ring. The ring never hides. It ends at 3:14 and says so.
DoneStarted. That was the hard part. Your starts get counted. Gaps do not.
Tools
Six small tools, free 5 times a day. Each one hands you something to start with.
Pick the one that sounds like today.
Drafts the message in your words, so the first line already exists.
Picks between two options for you, and you can overrule it.
Turns the big job into steps, smallest one first.
Puts a messy list into a sensible order.
Turns what is in your kitchen into one meal.
Tells you how long it really takes, and when it ends.
The message you keep putting off, drafted in your words.
Pizza or pasta. It picks, and you can overrule it.
Eggs, rice, half an onion. What to make with that.
A big job, smallest step first.
Paste the mess. Get tasks in a sensible order.
How long it really takes, with an end time.
The box
A thought turns up when your hands are full. Started keeps the way in short.
The next step sits on your home screen, so you do not have to open anything to remember it.
Share a line, a page or a photo to Started and it lands in the box, ready for a first step.
Built around how starting actually goes: a small working memory, uneven time, a reward that arrives late. The app carries those so you do not have to.
Gaps never are. Come back after a week and it says: pick up where you were.
No flames to protect, no badges, no score to lose.
He sits with you for two minutes and does not give pep talks.
Every step has its minutes and an end time on the clock.
Stays on your phone. No account. No tracking. AI only when you tap.
Read the full policy.Pricing
Everything that launched free stays free.
Monthly or yearly. The price is shown in the store.
Plus adds. It never takes away something that was free.
In numbers
Yes to download and to use. Plus is optional, and the store shows the price before you pay anything.
No. There is no sign-up. Your list stays on your phone.
Only when you tap them, and only if you turned online steps on. Without that, steps are made on the phone.
No. Started does not diagnose or treat anything. It helps with the moment of starting a task, and it was built with ADHD brains in mind.
Sam is a small blue character who sits beside you while the two minutes run. He says a short line at the start, the middle and the end.
iPhone and Android. Neither is in the store yet, and the buttons above will turn into links when they are.
It says: pick up where you were. Nothing else.
One email. One sock. One line of the essay. It counts.
Not in the store yet